EduCaution (Concept)

This project is a website design for the UC Berkeley Investment Competition, targeted at middle and high school students. It focuses on providing a clean and engaging layout that promotes participation in the competition. My role was to design the entire sales web page, ensuring seamless navigation and information clarity.

Design Process

User Research & Personas: The design needed to appeal to two primary groups—students and educators. Understanding the needs of young, motivated learners was critical. The students were looking for excitement, while educators wanted a professional yet approachable interface.

Wireframes: Initially, I created wireframes to map the structure of the page, focusing on easy navigation, especially for competition details like registration, FAQs, and category information.

Visual Design

Color Palette & Typography:

• I opted for a playful yet professional colour palette with a combination of bright, youthful colours (pastel blues, pinks, and oranges) to engage students while retaining trust.
• Fonts chosen are a blend of rounded, modern sans-serifs to maintain clarity while staying approachable. The heading font has bold, playful features that add a sense of fun.

Graphics & Images:

• The hero image of students holding piggy banks immediately conveys the theme of financial learning. It’s energetic, and engaging, and drives home the competition’s value.
• I used accent elements like gradients, playful shapes, and icons that add vibrancy, keeping younger audiences engaged.
   

Final Outcome

The final design combines visual appeal, clear information architecture, and a fun, educational vibe. The design encourages users to explore the competition while making registration straightforward and accessible.
 

By focusing on engagement through visuals, content hierarchy, and interaction, this project achieved a design that resonates with students and educators alike. The design promotes participation while keeping the interface clean and efficient.

Check Out The Prototype ✨💫